Friends reunited dating website
The deal will allow ITV to "strengthen significantly" its online presence.
Husband-and-wife team Steve and Julie Pankhurst, who set up the website with their business partner five years ago, are set to net about 30m from the deal.
The trick is figuring out how to reunite with friends to date.
Whether it was an old crush or that girl you can't stop thinking about, you need to take charge and make it happen. Maybe you've been dreaming about your high school or college crush, daydreaming and wondering the question "what if?
Launched in 2003, Friends Reunited Dating is the third biggest UK Dating website with more than 1 million members.
It's a sister site of Friends Reunited whose members have surpassed 19 millions.
If you sense discomfort or other negative feelings, remember that your friend may have a wife, husband, family, or significant other who won't take too kindly to someone from the past invading his or her present.
The boy you secretly loved in high school may have never known you existed.
Maybe the girl who dated your best friend always had a special place in your heart, and you silently loved her from a distance. In the movies, reunions often bring love that lasts happily ever after. Have you run into that old friend and felt something brewing between the two of you underneath the surface?
New revenues ITV wants to team up the website with in areas such as dating, recruitment and classifieds.
Created by the merger of Carlton and Granada, ITV controls more than half of the UK television advertising market.